In Canada, as elsewhere, the impacts of climate change are intensifying, while public support is losing momentum. Rising costs of living, declining trust in institutions, and the spread of misinformation are fueling fatigue and weakening the implementation of ambitious climate policies, particularly in the area of ecofiscal measures. This panel will explore how we can communicate more effectively about climate action to sustain and strengthen public engagement in ambitious climate efforts. Three guiding questions will frame the discussion: – What drives public disengagement? – How can we address polarization and misinformation? – How can we (re)connect with people?
Modérateur Christophe Aura President COPTICOM, Strategies & Public Relations